Duties and Responsibilities

•	Develop and implement a comprehensive social media strategy aligned with business goals and brand guidelines.
•	Manage and oversee daily content creation, scheduling, and publishing on platforms such as LinkedIn, Facebook, Instagram, TikTok, YouTube, and X (Twitter).
•	Create engaging multimedia content including posts, graphics, videos, product highlights, and thought-leadership pieces.
•	Monitor social performance metrics and generate monthly reports with insights and recommendations to improve ROI and engagement.
•	Respond to inquiries, comments, and messages in a timely and professional manner.
•	Collaborate with internal teams (Marketing, Sales, Product Development, HR) to support campaigns, launches, and employer branding.
•	Stay up-to-date with industry trends, platform algorithm changes, and competitor activities to maintain a strong digital presence.
•	Coordinate influencer collaborations, paid social campaigns, and partnership opportunities where relevant.
•	Ensure brand consistency across all digital touchpoints.

Key Requirements Skills, experience and qualification

•	Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
•	2–4+ years’ proven experience managing social media for a brand (manufacturing or B2B industry preferred).
•	Strong skills in content creation, copywriting, and digital storytelling.
•	Proficiency with design and content tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
•	Experience with analytics platforms such as Meta Business Suite, LinkedIn Analytics, Google Analytics, or Hootsuite/Sprout Social.
•	Knowledge of social media advertising and lead generation strategies is an added advantage.

HOW TO APPLY.

• 1. If you meet the above qualifications, skills and experience send CV urgently to jobs@baselinkedhrgroup.co.ke quoting the job title as the subject line on your email
• 2. Interviews will be conducted on a rolling basis until the position is filled.
• 3. Only the shortlisted candidates will be contacted.