Duties and Responsibilities

•	Sales & Revenue Growth
•	Achieve and exceed monthly, quarterly, and annual sales targets.
•	Drive product sales across all bakery SKUs bread, cakes, biscuits, etc.
•	Identify new market opportunities to expand the customer base.
•	Territory Management
•	Develop and execute territory-specific sales strategies.
•	 Monitor market trends and competitor activity.
•	Optimize coverage and efficiency through effective route planning.
•	Distributor & Retailer Management
•	Appoint, manage, and support distributors/stockists in the assigned region.
•	Conduct regular retail visits and market audits to ensure product availability and visibility.
•	Ensure proper stock management, timely order placement, and receivables follow-up.
•	Team Leadership & Training
•	Lead and motivate a team of Sales Representatives.
•	Provide training, performance reviews, and on-ground sales coaching.
•	Reporting & Analysis
•	Submit regular sales reports, market feedback, and forecasts.
•	Analyze territory performance and provide strategic input for improvements.

Key Requirements Skills, experience and qualification

•	Bachelor’s Degree in Business Administration, Marketing, or any related field of study.
•	4–6 years of sales experience in the FMCG industry, preferably in bread/bakery or food products.
•	Proven track record in territory sales, distributor management, and retail engagement.
•	Strong negotiation and communication skills.
•	In-depth understanding of FMCG and bakery product sales cycles.
•	Leadership and team management abilities.
•	Data-driven decision-making and analytical thinking.
•	Proficiency in MS Office and CRM tools.
•	Willingness to travel extensively within the territory.
•	Valid driver’s license

HOW TO APPLY.

• 1. If you meet the above qualifications, skills and experience send CV urgently to jobs@baselinkedhrgroup.co.ke quoting the job title as the subject line on your email
• 2. Interviews will be conducted on a rolling basis until the position is filled.
• 3. Only the shortlisted candidates will be contacted.