Duties and Responsibilities

Plan, create, and execute targeted digital campaigns (e.g., email, social media, PPC, SEO) to effectively promote services across various clusters, reflecting the breadth of industries supported.
• Monitor, analyze, and optimize campaign performance using analytics tools to maximize ROI and achieve results.
Participate in sector-focused forums, webinars, and online communities to strengthen organizational visibility and influence.
• Develop and implement strategies for generating high-quality leads through digital channels.
• Work with the sales team to qualify and nurture leads through the sales funnel, converting them into long-term partnerships.
• Configure, maintain, and effectively use the CRM system to support sales and marketing goals.
• Organize and analyze data to provide insights that will improve strategies for client engagement and growth.
• Create and distribute engaging digital content (e.g., blogs, videos, newsletters) that highlights the organization’s offerings within the sectors.
• Build and maintain a robust digital presence across social media platforms and other online tools.
• Coordinate with cross-functional teams, including sales, marketing, and product development, to align on goals and strategies.
• Generate regular reports on digital marketing performance, lead quality, and key engagement metrics.
• Track and report on market performance metrics, including customer acquisition trends, market share growth, and competitive positioning.
• Utilize data-driven insights to evaluate the effectiveness of market strategies and campaigns, identifying opportunities for refinement and optimization.
• Stay updated on industry trends, digital tools, and best practices in marketing and sales.
• Participate in relevant training, workshops, and learning opportunities to enhance skills.
• Perform other duties as assigned to support the organization’s mission and objectives.

Key Requirements Skills, experience and qualification

•	Proven experience as a digital marketer or relevant IT administrative support for a minimum of 2 years.
•	Relevant degree or certification and equivalent practical experience.
•	Demonstrated ability to drive followership growth and engagement on social media.
•	Must be able to meet deadlines in a fast-paced, high-pressure, quickly changing environment.
•	A proactive approach to problem-solving with strong decision-making skills.
•	Professional-level verbal and written communication skills.
•	Resourceful with an ability to adapt to changing business circumstances.
•	Ability to handle confidential information and work well under pressure.
•	Strong Microsoft Excel and PowerPoint skills.
•	Social media analytics experience and knowledge of marketing ROI calculations are a must.
•	Must be comfortable crafting strategic marketing plans and presenting them to management and clients.

HOW TO APPLY.

• 1. If you meet the above qualifications, skills and experience send CV urgently to jobs@baselinkedhrgroup.co.ke quoting the job title as the subject line on your email
• 2. Interviews will be conducted on a rolling basis until the position is filled.
• 3. Only the shortlisted candidates will be contacted.