Duties and Responsibilities

•	Create everything for our feed. That means videos, images, graphics, text, audio, reels, and more.
•	Regularly review our statistics and measure the success of our campaigns. You will also focus on optimization metrics like cost-per-interaction and engagement rates. This cohesive data allows us to shift our strategy as needed to boost engagement and build brand loyalty
•	Community Management: Take the time to understand the voice of our audience, common inquiries they make and how they prefer to communicate and coordinate anything that might require our attention
•	Plan and schedule content at least one week in advance for review and approval by the marketing manager
•	Manage day-to-day social media postings, including responding to comments and engaging with the online community.
•	Build and nurture relationships with followers to boost engagement.
•	Analyze social media metrics to measure the success of campaigns and optimize future strategies.
•	Collaborate with the marketing and sales teams to ensure consistency across all digital channel
•	Develop and execute social media campaigns to boost brand awareness and engagement.
•	Monitor and respond to social media interactions.
•	Optimize content for SEO to enhance search rankings and drive traffic.
•	Track content performance with analytics tools, providing regular reports and insights.
•	Adjust content strategies based on performance metrics.
•	Work with marketing, sales, and design teams to ensure cohesive content delivery.
•	Stay updated on industry trends, competitor activities, and content marketing best practices. Contribute creative ideas in brainstorming sessions for campaigns and projects.
•	Work closely with graphic designer Ensure digital content consistency in style, fonts, images, and tone.
•	Integrate with marketers and content creators from other real estate companies to implement content marketing strategies effectively.
•	Any other duties assigned by the management from time to time.

Key Requirements Skills, experience and qualification

•	Creativity, attention to detail, and a passion for storytelling.
•	Proven experience as a Content Creator, Copywriter, or similar role, preferably in the real estate industry. Exceptional writing, editing, and proofreading skills.
•	Strong understanding of SEO principles and tools
•	Excellent organizational and time management skills
•	Strong communication and interpersonal abilities.
•	Diploma in information Technology/certificate in graphic design, or a related field.
•	Minimum of 1 year of professional experience in graphic design	

HOW TO APPLY.

• 1. If you meet the above qualifications, skills and experience send CV urgently to info@baselinkedhrgroup.co.ke quoting the job title as the subject line on your email
• 2. Interviews will be conducted on a rolling basis until the position is filled.
• 3. Only the shortlisted candidates will be contacted.